churn rate

[ churn reyt ]

noun

1. the percentage of customers, especially subscribers, that cease using a product or service in a given period of time:

   The streaming service lowered its churn rate to 3% by making its content indispensable to its key demographics.

2. the percentage of employees that leave a company in a given period of time, or the rate at which any group loses members:

   The churn rate in this congregation is huge, regardless of who the pastor is.

Word History and Origins

Origin of churn rate¹

An Americanism dating back to 1980–85

Example Sentences

Zaslav said Max is succeeding at retaining subscribers, as it had its lowest “churn” rate in its history.

From Los Angeles Times

“So that churn rate, combined with the fact that we still have pretty healthy job openings and hiring rates, indicates the labor market is kind of getting back to normal, and it’s a healthy normal,” he said, adding that the economy today bears a lot of resemblance to that of 2019.

From Seattle Times

T-Mobile's churn rate, which refers to the percentage of customers who stopped using the company's services, was better than its rivals at 0.77%.

From Reuters

And slowing down the churn rate off of Medicaid and the Supplemental Nutrition Assistance Program by not making people have to check in for reenrollment.

From Salon

High churn rate and rare organic talent development: These are the signatures of NFL owners in hiring.

From Washington Post