bricks and clicks

noun

1. a combination of traditional business carried out on physical premises and internet trading

adjective

1. combining traditional business carried out on physical premises and internet trading

   bricks-and-clicks companies

Word History and Origins

Origin of bricks and clicks¹

C20: from bricks and mortar and click , meaning an act of pressing and releasing a computer mouse button

Example Sentences

The Supreme Court should bear in mind that the world of e-commerce has shifted toward the integration of bricks and clicks.

From Wall Street Journal

Chen expects Gap to cut stores as needed while continuing the "integration between bricks and clicks."

From US News

"While the branch network remains important in China, the growth in digital means we are adapting fast: it's a bricks and clicks strategy designed to ensure we remain relevant to our clients," James Griffiths, a Citigroup spokesman in Hong Kong, told Reuters.

From Reuters

We are going to see a huge range of performances, and as online takes an ever greater share, those retailers who've worked out how the bricks and clicks come together will be the winners this Christmas.

From BBC

This doesn’t mean that “bricks” and “clicks” won’t also exist independently.

From Time