branded content

[ bran-did kon-tent ]

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc.:

   I found some delicious branded content on their recipe website.

Word History and Origins

Origin of branded content¹

First recorded in 1990–95

Example Sentences

Occupations: Royston is a branded content specialist; Selihah is a publicist.

From Los Angeles Times

Chalamet was nominated in the media and entertainment branded content category for his ad for Apple TV+, a follow-up to last year’s campaign with Jon Hamm.

From Seattle Times

They agreed to an hourlong segment with Bleacher Report, which does branded content with the online betting company DraftKings, because Johnson has worked with it before and enjoyed the relationship.

From New York Times

The collectives - some 200 of them - seek donations from boosters, alumni and fans and then arrange opportunities for athletes to be paid for endorsements, public appearances, autograph-signing and posting branded content to their personal social media channels.

From Washington Times

The collectives — some 200 of them — seek donations from boosters, alumni and fans and then arrange opportunities for athletes to be paid for endorsements, public appearances, autograph-signing and posting branded content to their personal social media channels.

From Seattle Times