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brand extension

noun

  1. marketing the practice of using a well-known brand name to promote new products or services in unrelated fields Also calledbrand stretching
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.

Of course not—smart employers will recognize the value in personal brand extension, and encourage it.

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Brandesbrandied