brand extension
noun
marketing the practice of using a well-known brand name to promote new products or services in unrelated fields: Also called: brand stretching
Words Nearby brand extension
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
How to use brand extension in a sentence
Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.
Why Singles Should Say ‘I Don’t’ to The Self-Marriage Movement | Tim Teeman | December 30, 2014 | THE DAILY BEASTOf course not—smart employers will recognize the value in personal brand extension, and encourage it.
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