behavioural science

noun

1. the application of scientific methods to the study of the behaviour of organisms

Example Sentences

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American

Andrew Oswald, professor of economics and behavioural science at the University of Warwick, cautions against reading too much into people's accounts of how they felt in the past.

From BBC

The research for the new posters was compiled by experts Influence at Work, led by Steve Martin, the director of behavioural science at Columbia University's Graduate Business School.

From BBC