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Balch
[ bawlch ]
noun
- Emily Greene, 1867–1961, U.S. economist, sociologist, and author: Nobel Peace Prize 1946.
Example Sentences
“As far as I know, concert promotions at race tracks began at Santa Anita over 50 years ago for targeted market segments, to which intensive advertising of the promotions could be funded efficiently, meaning, to make the concert advertising affordable,” Balch said.
“The idea was that if the total concert expense, including advertising, talent, labor, etc., could result in break-even or better, that was how success was defined,” said Alan Balch, a longtime Santa Anita marketing and public relations executive who is the executive director of the California Thoroughbred Trainers.
“Del Mar’s now discontinued concerts were apparently very successful, especially their innovation of having the concerts after the races,” said Alan Balch a longtime Santa Anita marketing and public relations executive who is the executive director of the California Thoroughbred Trainers.
Balch says all tracks need to look beyond the next big weekend.
“Any marketing, advertising, sales promotion efforts must be part of a plan which enables measuring effectiveness,” Balch said.
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