assure

[ uh-shoor, uh-shur ]

verb (used with object)

, as·sured, as·sur·ing.

1. to declare earnestly to; inform or tell positively; state with confidence to:

   She assured us that everything would turn out all right.

2. to cause to know surely; reassure:

   He assured himself that no one was left on the bus.

3. to pledge or promise; give surety of; guarantee:

   He was assured a job in the spring.

4. to make (a future event) sure; ensure:

   This contract assures the company's profit this month.

5. to secure or confirm; render safe or stable:

   to assure a person's position.

6. to give confidence to; encourage.
7. Chiefly British. to insure, as against loss.

assure

/ əˈʃʊə /

verb

1. to cause to feel sure or certain; convince

   to assure a person of one's love

2. to promise; guarantee

   he assured us that he would come

3. to state positively or with assurance
4. to make (an event) certain; ensure
5. to insure against loss, esp of life
6. property law another word for convey

Derived Forms

• asˈsurer, noun
• asˈsurable, adjective

Other Words From

• as·surer as·suror noun
• inter·as·sure verb (used with object) interassured interassuring
• preas·sure verb (used with object) preassured preassuring
• unas·suring adjective

Word History and Origins

Origin of assure¹

First recorded in 1325–75; Middle English as(e)uren, assuren, from Old French aseurer, from Late Latin assēcūrāre, from Latin as- as- + sēcūr(us) ( secure ) + -āre, infinitive suffix

Word History and Origins

Origin of assure¹

C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure

Example Sentences

Nobody can assure anybody and some of these authorities at the crematorium have very little background in science.

From The Daily Beast

There will be an early vote on the Keystone XL pipeline, which enough Democrats support to assure passage.

From The Daily Beast

In giving freedom to the slave, we assure freedom to the free—honorable alike in what we give, and what we preserve.

From The Daily Beast

I assure you there isn't a single local businessman who doesn't know the name Germán Goyeneche.

From The Daily Beast

Having known a few presidents myself, I can assure you that there is little time to truly unwind, even on “vacation.”

From The Daily Beast

I assure you, no matter how beautifully we play any piece, the minute Liszt plays it, you would scarcely recognize it!

From Project Gutenberg

And we will also settle and assure the particular rights and interests of every planter and adventurer.

From Project Gutenberg

Ha—assure you we quite understand; no necessity to say another word about it.

From Project Gutenberg

He is very silent—he sometimes sits for ten minutes without speaking; I assure you it is n't amusing.

From Project Gutenberg

But I can assure your Majesty with entire truth that the need of your treasury is so pressing now that it is incomparable.

From Project Gutenberg

Related Words

• confirm
• ensure
• guarantee
• insure
• secure