analytics

American  

[an-l-it-iks] / ˌæn lˈɪt ɪks /

noun

1. (used with a singular verb) the science of logical analysis.

2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software.

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data.

   an abundance of actionable analytics to help you deliver a better customer experience.

---

Etymology

Origin of analytics

First recorded in 1580–90; analytic, -ics

Example Sentences

In 2016, Hillary Clinton’s presidential campaign, taking inspiration and personnel from Barack Obama’s two election wins, was a data-heavy enterprise that relied on analytics — and, famously, an algorithm named Ada.

From Salon • Apr. 13, 2026

“The market is caught between the largest supply disruption in modern history and growing de-escalation rhetoric from Washington,” said Neil Crosby, associate vice president of oil analytics at Sparta Commodities.

From The Wall Street Journal • Apr. 1, 2026

Brussels-based Kpler, which was founded in 2014 and owns the MarineTraffic website, is considered one of the foremost data analytics and ship-tracking agencies in the world.

From Barron's • Mar. 31, 2026

Hottovy, head of analytical research at Placer.ai, a retail-traffic analytics firm, said many of Allbirds’ stores were in high-rent shopping areas that took a bite out of profits.

From MarketWatch • Mar. 31, 2026

She would have joyed to venture "Paracelsus" on him, and some lengthy rhymed discourses; and she fondly turned leaves and leaves of her pet doggerel analytics.

From The Virginian, a Horseman of the Plains by Wister, Owen