analytics

[ an-l-it-iks ]

noun

1. (used with a singular verb) Logic. the science of logical analysis.
2. (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software:

   digital marketers with a strong knowledge of Web analytics;

   selecting the best analytics tools.

3. (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data:

   an abundance of actionable analytics to help you deliver a better customer experience.

Word History and Origins

Origin of analytics¹

First recorded in 1580–90; analytic, -ics

Example Sentences

But the analytics firm Clarivate recently put the journal “on hold,” meaning its papers are no longer indexed in the influential Web of Science bibliometric database, because of concerns about the quality of STOTEN’s papers.

From Science Magazine

Consumers are expected to spend a record $13.2 billion Monday, 6.1% more than last year, according to Adobe Analytics, which has been tracking online shopping behavior.

From Los Angeles Times

Travel data firm Inrix, which provides analytics used by AAA in creating its forecasts, estimated roads will be least congested before 8 a.m.

From Los Angeles Times

According to analytics firm Newzoo, annual series such as Call of Duty and online titles such as Fortnite took up 92% of gaming time, with just 8% remaining for new releases.

From BBC

In a related development, in September the analytics firm Clarivate suspended indexing of Cureus articles in its influential Web of Science database, pending a review of the journal’s quality.

From Science Magazine