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airtime

or air time

[ air-tahym ]

noun

  1. the particular time that a program is broadcast or scheduled for broadcast:

    The airtime for the newscast is 10 p.m.

  2. the time during which a broadcast takes place:

    The airtime for the new show is from 10 to 10:30 p.m.

  3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc.:

    The company bought three minutes of airtime.



airtime

/ ˈɛəˌtaɪm /

noun

  1. the time allocated to a particular programme, item, topic, or type of material on radio or television
  2. the time of the start of a radio or television broadcast
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Word History and Origins

Origin of airtime1

First recorded in 1940–45; air 1 + time
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Example Sentences

However, outside groups pay full freight for TV airtime, whereas TV stations are required to charge candidates their lowest rates.

The network doesn’t give airtime to QAnon paranoiacs, at least that I’ve seen.

From Vox

It all moves incredibly fast, and often those proposals quickly dissolve in the months between filming and airtime.

They don’t have airtime to make a call, getting a docket filled out sometimes takes a bribe, and you have to transport them everywhere.

From Ozy

Users have the option of making a once-off payment in full or in installments, using their airtime.

From Quartz

The outlets giving these pronouncements the most airtime are Arabic news stations in the Gulf.

A production assistant knocks on the door to tell her she has a minute before airtime.

Women need to know that their peers are pushing for them and cheering them on—recommending each other and demanding airtime.

Correction: A previous version of this article cited an incorrect figure for amount of lost airtime.

People like me have spent a lot of airtime and ink these past couple of weeks arguing over whether this can work.

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