airtime

or air time

[ air-tahym ]

noun

1. the particular time that a program is broadcast or scheduled for broadcast:

   The airtime for the newscast is 10 p.m.

2. the time during which a broadcast takes place:

   The airtime for the new show is from 10 to 10:30 p.m.

3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc.:

   The company bought three minutes of airtime.

airtime

/ ˈɛəˌtaɪm /

noun

1. the time allocated to a particular programme, item, topic, or type of material on radio or television
2. the time of the start of a radio or television broadcast

Word History and Origins

Origin of airtime¹

First recorded in 1940–45; air ¹ + time

Example Sentences

Musk, who is expected to be an influential voice in Trump’s incoming administration, also accused the show of a “last-ditch effort to cheat the equal airtime requirements” when Vice President Kamala Harris appeared in the Nov. 2 episode, before the election, claiming that it “only helped sink her campaign further.”

From Los Angeles Times

Under a separate post with the sketch, Musk wrote, "SNL has been dying slowly for years, as they become increasingly out of touch with reality. Their last-ditch effort to cheat the equal airtime requirements and prop up Kamala before the election only helped sink her campaign further."

From Salon

“We’re selling $40,000 for a single ad on college football. Just sold $160,000 for five commercials,” he said, referring to blocks of last-second airtime recently purchased.

From Slate

But although Bannon has a less desperate relationship with Trump—he has called Trump a “moderate” and can fill airtime with rants fully unconnected to whatever is happening in Trump’s world—he still seems to need the former president for his ambitions.

From Slate

That makes fighting for relevance harder when airtime and attention doesn’t come as easily.

From BBC