advertising

or ad·ver·tiz·ing

[ ad-ver-tahy-zing ]

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.:

   to get more customers by advertising.

2. paid announcements; advertisements.
3. the profession of planning, designing, and writing advertisements.

advertising

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television
2. the business that specializes in creating such publicity
3. advertisements collectively; publicity

Other Words From

• counter·adver·tising noun
• pro·adver·tising adjective
• pro·adver·tizing adjective
• self-adver·tising adjective noun

Word History and Origins

Origin of advertising¹

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

Station ownership rules also hamper broadcasters as they try to compete with tech firms that are coming after more TV viewers and advertising dollars.

From Los Angeles Times

As newspapers became ubiquitous, advertising became more popular and prolific.

From Salon

Ms Graber also said moderation on the platform came from a mix of human moderators and automated technology, and they have no plans to introduce "traditional advertising".

From BBC

"Restoring competition to the markets for general search and search text advertising as they exist today will require reactivating the competitive process that Google has long stifled," the government lawyers wrote.

From BBC

Cable channels have long been a key economic pillar by generating billions of dollars in cable distribution fees that more than covered up the misses when big-budget movies flopped or during advertising recessions.

From Los Angeles Times