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ad captandum vulgus

[ ahd kahp-tahn-doom wool-goos; English ad kap-tan-duhm vuhl-guhs ]

Latin.
  1. in order to please the mob.


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Word History and Origins

Origin of ad captandum vulgus1

Literally, “for courting the crowd”
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Example Sentences

I said this was a figure of rhetoric, employed by his Lordship ad captandum vulgus.

Their sole object was ad captandum vulgus; to create alarm about what was termed useless expense.

Some have described it as an ad captandum vulgus use of words, and others have called it rash, and unduly sceptical.

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