accismus

[ uhk-siz-muhs ]

noun

1. an ironic rhetorical device, in which one feigns indifference, or makes a pretense of refusing something one desires:

   Clarence’s simpering that he couldn’t possibly accept such a generous gift is an example of accismus, for he has repeatedly shown the audience his weakness for luxury.

Word History and Origins

Origin of accismus¹

First recorded in 1560–70; from New Latin accismus “coyness, pretense of indifference,” from Greek akkismós