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JuJu Watkins agreed to a multiyear contract extension with Nike that will give the USC star one of women’s basketball’s biggest sneaker endorsement deals.
John Slusher, who formerly oversaw global sports marketing for the sneaker giant, will become chief executive of LA28’s commercial operation, the group announced on Wednesday afternoon.
Those Bibles made headlines in March as the ex-president's latest branded venture, succeeding a sneaker launch and a series of NFTs.
Lyles said, adding, “I want a sneaker. Ain’t no money in spikes.”
Once an immigrant hub, this vibrant downtown district is a tourist destination where a 121-year-old mochi shop co-exists with sneaker shops and where weekend crowds search for ramen and the perfect Instagrammable moment.
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