slogan

[ sloh-guhn ]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc
2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

The campaign for the measure, which defined noncitizens as tax-paying undocumented people and green card holders, said it would allow for fairer elections, evoking the centuries-old slogan “no taxation without representation.”

From Los Angeles Times

It's the inverse of the pro-choice slogan "my body, my choice," popularized in protest of Republican efforts to ban abortion and regulate women's healthcare choices.

From Salon

In the last weeks before Trump won the 2024 election, he made an alliance with Kennedy in a final campaign push under the slogan and super PAC, “Make America Healthy Again.”

From Salon

In Queensland's recent elections, the winning campaign by the Liberal National Party played heavily on its slogan: “Adult crime, adult time.”

From BBC

"Susie will continue to work tirelessly to Make America Great Again," he added in his statement on Thursday, referring to his oft-repeated campaign slogan.

From BBC

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark