rebrand

/ riːˈbrænd /

verb

1. tr to change or update the image of (an organization or product)

Example Sentences

He also adds, "It would give Kamala Harris the chance to be the 47th president of the United States of America. It would disrupt all of Donald Trump's paraphernalia. Right? He would have to rebrand everything. And it would make it much easier for the next woman to run for president and to not have to worry about historical weight of being the first."

From Salon

Whether the Democrats should divorce themselves from Wall Street and Silicon Valley and rebrand as a multiracial social-democratic alliance focused on economic justice, or push into the space abandoned by Republicans on the center-right and become a pro-business, pro-military “Cold War liberal” outfit, is an enormous and ultimately unavoidable question.

From Salon

Fun fact: The open-book logo was designed in 1992 by ad agency Saatchi & Saatchi as part of a rebrand in advance of the reopening of Central Library in 1993.

From Los Angeles Times

Even the team for US presidential candidate Kamala Harris decided to give her social media a brat rebrand, to attract younger voters at the start of her campaign this summer.

From BBC

At a rally opposing the name change in 2021, Bertoli was quoted saying the school board had no “flipping idea what it’s going to cost” to rebrand the existing Analy campus, the Press Democrat reported.

From Los Angeles Times