promote

[ pruh-moht ]

verb (used with object)

, pro·mot·ed, pro·mot·ing.

1. to help or encourage to exist or flourish; further:

   to promote world peace.

   Synonyms: support, help, assist, advance, forward, back, abet

   Antonyms: obstruct, discourage

2. to advance in rank, dignity, position, etc. ( demote ).

   Synonyms: exalt, raise, elevate

   Antonyms: abase, degrade, demote

3. Education. to put ahead to the next higher stage or grade of a course or series of classes.
4. to aid in organizing (business undertakings).
5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
6. Informal. to obtain (something) by cunning or trickery; wangle.

promote

/ prəˈməʊt /

verb

1. to further or encourage the progress or existence of
2. to raise to a higher rank, status, degree, etc
3. to advance (a pupil or student) to a higher course, class, etc
4. to urge the adoption of; work for

   to promote reform

5. to encourage the sale of (a product) by advertising or securing financial support
6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

Derived Forms

• proˈmotional, adjective
• proˈmotable, adjective
• proˈmotion, noun

Other Words From

• pro·motable adjective
• pro·mota·bili·ty noun
• prepro·mote verb (used with object) prepromoted prepromoting
• self-pro·moting adjective
• unpro·mota·ble adjective
• unpro·moted adjective

Word History and Origins

Origin of promote¹

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; pro- ¹, motive

Word History and Origins

Origin of promote¹

C14: from Latin prōmovēre to push onwards, from pro- ¹+ movēre to move

Example Sentences

The former speaker also predicted Trump’s tariff threats could result in opening markets for American goods and promote fairer trade with countries like China.

From Los Angeles Times

The national security journal Homeland Security Today warned that the Pine Tree Party “is quickly accelerating, recruiting, and pushing the ideological bounds to promote infrastructure damage and violence now directly.”

From Salon

To promote the event, Netflix released a documentary series titled “Countdown: Paul vs. Tyson,” which goes into the backgrounds of the fighters and showcases their preparation for the bout.

From Los Angeles Times

Stake may be shameless about using its Kick stars to promote gambling, but its marketing strategies are not isolated to their Twitch knockoff.

From Slate

Dame Rachel, whose role exists to protect and promote the rights of children, said many families were turning to home education out of desperation, not choice.

From BBC

Related Words

• advance
• advertise
• advocate
• benefit
• bolster
• boost
• build up
• cooperate
• develop
• encourage
• endorse
• further
• improve
• popularize
• publicize
• push
• push for
• sell
• soft sell
• speed