positioning

/ pəˈzɪʃənɪŋ /

noun

1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

Example Sentences

Bloomberg journalist Amanda Mull told the BBC in July that positioning itself as a competitor to the likes of Temu would be a near-term priority for Amazon.

From BBC

It is positioning itself as a key part of the "resistance" to Donald Trump, using the US election to highlight that is a media organisation without a billionaire proprietor - while also asking its readers for donations.

From BBC

The little-known former Long Beach police chief came out of retirement to run for sheriff two years ago, positioning himself as the calm antidote to what he once described as the “dysfunction and chaos” of his predecessor, Alex Villanueva.

From Los Angeles Times

Just as Republicans themselves are at fault for allowing the California GOP to sink into irrelevance in state government — through years of bad positioning and ignoring moderate voters — top Democrats fumbled nationally leading up to the 2024 presidential election.

From Los Angeles Times

Anti-transgender ads have dominated the political airwaves as former President Donald Trump and his running mate JD Vance made their opposition to transgender rights a central part of their closing arguments, repeatedly positioning the population as a threat to American identity.

From Salon

Related Words

• distribution
• formation
• stationing