packaging

[ pak-uh-jing ]

noun

1. an act or instance of packing pack or forming packages:

   At the end of the production line is a machine for packaging.

2. the package in which merchandise is sold or displayed:

   Attractive packaging can help sell a product.

packaging

/ ˈpækɪdʒɪŋ /

noun

1. 1. the box or wrapping in which a product is offered for sale
   2. the design of such a box or wrapping, esp with reference to its ability to attract customers
2. the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image
3. the work of a packager

Word History and Origins

Origin of packaging¹

First recorded in 1870–75; package + -ing ¹

Example Sentences

Toy manufacturer Mattel has apologized for a misprint that appeared on the packaging of its line of “Wicked” dolls and listed an address for an adult website.

From Los Angeles Times

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” said the company in a statement.

From Los Angeles Times

The packaging included the boxes holding Elphaba and Glinda dolls.

From Los Angeles Times

“Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information,” said the manufacturer.

From Los Angeles Times

Eagle-eyed Wicked fans got more than they bargained for when small-print on packaging for dolls inspired by the movie mistakenly listed the address for an adult website.

From BBC