merchandising

[ mur-chuhn-dahy-zing ]

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

merchandising

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet
2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Word History and Origins

Origin of merchandising¹

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

According to PETA, the notoriety Haddix has gained from being featured in the docuseries — including being parodied by “Saturday Night Live” — has allowed her to capitalize on her “flagrant disobedience” of court orders through merchandising and other opportunities now available because of her celebrity and shows her “apparent effort to monetize their misconduct.”

From Los Angeles Times

“Some of these events were just so clearly partisan in a way that it often did not seem like a distinct sort of thing — even down to campaign merchandising.”

From Salon

While MLB reported merchandising success — in 2021, those new All-Star uniforms were “essentially sold out,” a league official said then — the league now has acknowleged the annual wave of criticism from fans and players.

From Los Angeles Times

“The lesson that Disney Channel took from the show’s unprecedented success wasn’t that the network needed more single-camera, low-stakes comedies,” Spencer writes, “it was that it needed more stars. A marketable, beloved star like Hilary was the key that could unlock movie franchises, record deals and merchandising opportunities across the Disney landscape and bolster the Disney Channel brand on a whole new level. They were starting to see the future.”

From Los Angeles Times

The Swiss national joined Harrods in 1995 and was appointed to the board as chief retail and merchandising officer in 1996.

From BBC

Related Words

• economic
• financial
• monetary
• profit-making
• profitable
• wholesale