gimmickry

[ gim-ik-ree ]

noun

1. the use of gimmicks.
2. an abundance of gimmicks.

Word History and Origins

Origin of gimmickry¹

First recorded in 1950–55; gimmick + -ry

Example Sentences

Alex and the band capitulated, with the proviso that the video would be free of gimmickry.

From Los Angeles Times

“It’s not about gimmickry,” added Kurs.

From Los Angeles Times

But that itself might be countered by the message that Kennedy—one of conspiratorial kookery and dead-bear-cub gimmickry—brings to the Trump campaign.

From Slate

Based on their past records, however, they’ll “balance” the budget with a lot of temporary band-aid gimmickry rather than actual spending cuts.

From Los Angeles Times

Gimmickry such as moving the state payroll date forward by one day into the new fiscal year.

From Los Angeles Times