flogging

[ flog-ing, flaw-ging ]

noun

1. a beating, especially with a whip or scourge:

   Punishments included public flogging, imprisonment, or death by stoning.

2. aggressive promotion or advertising:

   The writer is annoyed by the flogging and over-coverage of the World Cup, a sporting event he claims few Americans know or care much about.

Word History and Origins

Origin of flogging¹

flog + -ing ¹( def )

Example Sentences

They managed a further 65 runs in the last 5.2 overs after the eighth wicket fell, with number 10 Gukadesh Motie, who later produced the stunning catch to dismiss Buttler, flogging 33 from 14 balls.

From BBC

Australia were similarly aggressive at the start of their chase, openers Travis Head and Matt Short flogging 78 from the first seven overs.

From BBC

The murderer's victims are influencers - the kind flogging vitamin drinks and lip fillers in the search of fame and money, which Osman says makes them the perfect character.

From BBC

"I remember having a conversation with my mum at a point and she said 'do you think you're flogging a dead horse here?' I just said no. I knew I had the chance to do this if I got a clean run at things."

From BBC

“Journalism is incredibly important, but it shouldn't be dependent on flogging products we know are harmful, and which cause addiction, personal issues, family breakdowns, and in some cases, suicide,” he told the BBC.

From BBC

Related Words

• whipping