logo
1 Americannoun
plural
logos-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
noun
combining form
noun
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( logos ), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Jerry West’s legend was so well established when he retired from the Los Angeles Lakers in 1974 that he’d already been the inspiration for the NBA’s logo.
From Los Angeles Times • Apr. 14, 2026
Branding was a big part of the event, with Pakistan dubbing the process the "Islamabad Talks", and plastering a logo combining the Pakistani, US and Iranian flags all over the city.
From Barron's • Apr. 11, 2026
The crème de la crème, however, is the pro shop, which is the only place where one can buy an item adorned with the Club’s logo.
From The Wall Street Journal • Apr. 11, 2026
A Prime Video documentary revisits the career of the legendary Laker, whose image inspired the NBA logo and who was, despite his angsty nature, tremendously successful as both a player and a manager.
From The Wall Street Journal • Feb. 13, 2026
Like everyone else in the audience, Mrs. Olinski wore a short-sleeved T-shirt with her team's logo across the front.
From "The View From Saturday" by E.L. Konigsburg
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
