brand

¹ American  

[brand] / brænd /

noun

1. the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like.

   the best brand of coffee.

2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.

3. a mark formerly put upon criminals with a hot iron.

4. any mark of disgrace; stigma.

   Synonyms:

   taint, blot, spot, stain

5. branding iron.

6. a kind or variety of something distinguished by some distinctive characteristic.

   The movie was filled with slapstick—a brand of humor he did not find funny.

7. a set of distinctive characteristics that establish a recognizable image or identity for a person or thing.

   Building your personal brand will positively impact your career.

8. a burning or partly burned piece of wood.

9. Archaic. a sword.

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verb (used with object)

1. to label or mark with or as if with a brand.

2. to mark with disgrace or infamy; stigmatize.

3. to impress indelibly.

   The plane crash was branded on her mind.

4. to give a brand name to.

   branded merchandise.

5. to promote as a brand or brand name.

idioms

1. on brand, in keeping with the distinctive characteristics that establish a recognizable identity for a person, product, or thing: He says he wants to be more compassionate, but that’s not really on brand for him.

   The hotel’s interactive website is so on brand.

   He says he wants to be more compassionate, but that’s not really on brand for him.

Brand ² American  

[brand] / brænd /

noun

1. Oscar, 1920–2016, U.S. folk singer, born in Canada.

2. a male given name.

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brand ¹ British  

/ brænd /

noun

1. a particular product or a characteristic that serves to identify a particular product

2. a trade name or trademark

3. a particular kind or variety

   he had his own brand of humour

4. an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership

5. an iron heated and used for branding animals, etc

6. a mark of disgrace or infamy; stigma

   he bore the brand of a coward

7. a burning or burnt piece of wood, as in a fire

8. archaic

   1. a flaming torch

   2. a sword

9. a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae

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verb

1. to label, burn, or mark with or as with a brand

2. to place indelibly in the memory

   the scene of slaughter was branded in their minds

3. to denounce; stigmatize

   they branded him a traitor

4. to give a product a distinctive identity by means of characteristic design, packaging, etc

Brand ² British  

/ brænd /

noun

1. Russell , born 1975, English comedian and television presenter

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Other Word Forms

• brander noun
• branding noun
• brandless adjective
• nonbrand adjective
• rebrand verb (used with object)

Etymology

Origin of brand

First recorded before 950; Middle English, Old English: “burning, a burning piece of wood, torch, sword”; cognate with Dutch brand, German Brand, Old Norse brandr; akin to burn ¹

Example Sentences

The chicken wing restaurant began with an idea in 2018, and with its distinctive branding, it quickly became a hit in the town.

From BBC

Still, other foreign sports brands haven’t suffered as big a sales blow in China as Nike has.

From The Wall Street Journal

It still makes most of its money from video games, but some fans have been upset at the lack of a brand new 3D Mario game this year.

From BBC

In December, it also bought the brand of collapsed rival Fired Earth in a £3m rescue deal, after the Oxfordshire-based competitor went into administration in October.

From BBC

On its website, Rightmove claims it gives agents "access and brand exposure to the UK's largest and most engaged home-moving audience."

From BBC

Related Words

• idle
• untapped
• vacant