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greenwashing
[ green-wosh-ing, -waw-shing ]
noun
- an instance or practice of promoting or affiliating a brand, campaign, mission, etc., with environmentalism as a ploy to divert attention from policies and activities that are in fact antienvironmentalist:
Car manufacturers have gone all-in on this greenwashing of fuel efficiency standards.
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Word History and Origins
Origin of greenwashing1
First recorded in 1985–90; greenwash ( def ) + -ing 1( def )
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