ootd

The term ootd, as noted, is often used as a hashtag, allowing fashion bloggers to see each others’ outfits. However, it’s made the shift into a noun as well. One can refer to “a great ootd” or even ask “is this an ootd?”

This latter phrase demonstrates how an ootd has come to stand for more than just “what I wore today.” An ootd is a look, rather than just a collection of assembled clothes. It has connotations of style, trendiness, and being well put together. It’s a lifestyle.

An ootd can also refer to the actual photographs that comprise an ootd post. This use appears, for instance, in posts about how to take the perfect ootd. This suggests that there can be a certain style to ootd photographs.

There are many related fashion and beauty terms that use the same concepts in a slightly different way. For instance, ootw stands for outfits of the week, and generally involves posting a whole week’s worth of outfits with details. Muotd stands for make-up of the day, and involves posting the make-up that user wore that day. A very similar concept is notd, or nails of the day.

The phrase ootd has become popular enough and attained enough positive connotations that there’s a book called #OOTD (Outfit of the Day) Sew & Style, which offers tutorials on how to sew your own wardrobe. There’s even a fashion coloring book named #OOTD.

While ootd is used more commonly among women, many men also show off their fresh-looking threads on social media with #ootd.