Acronyms dictionary

grwm

[ jee ahr duhb-uhl-yoo em ]

July 14, 2023

What does grwm mean?

The abbreviation grwm (or GRWM) stands for “get ready with me.” It’s most often used in the context of social media videos featuring a person demonstrating their beauty or fashion routine, such as the way they put on makeup or get dressed each day or for a special event, such as a date or night out.

Such videos are often called grwm videos, and the abbreviation is often used in the hashtag #grwm (or #GRWM). The term grwm is also often used by itself as a noun to refer to a grwm video, as in Jackie made a new grwm for TikTok.

Such videos are common on multiple social video platforms like TikTok, Instagram, and YouTube.

Due to the nature of grwm posts, they often include displays and reviews of various health and beauty products.

Example: Did you see her new date night grwm?

Where does grwm come from?

The term grwm is an abbreviation of “get ready with me,” a phrase meant to indicate that the video it refers to will feature a person performing a demonstration for the viewer of how they “get ready,” typically by performing each step on camera.

Videos based on the concept that gwrm refers to have been appearing on YouTube since at least the early 2010s. The abbreviation grwm itself has been used since at least 2012.

Finally my grwm should b live in about 40min

— Amanda (@AmandaLionHeart) July 27, 2012

Just scheduling my youtube uploads… on what day do most of you guys prefer yo watch youtube vids? also, Haul first or GRWM vid?

— J U N E (@heyyy_june) September 29, 2012

As such videos have become more popular on platforms like TikTok, Instagram, and Twitch, use of grwm as a noun to refer to such a video has increased.

Examples of grwm

Instagram has become a sea of grwm videos featuring all age ranges from 6 to 60

@shagufta147, May 25, 2023

Scrolling through the GRWM videos, I find them equal parts educational—I’ve been taking notes on how people do their hair and makeup!—and comforting, making you feel like you’re chitchatting with a real-life friend over FaceTime during the process.

Christian Allaire, Vogue, January 2023

Who uses grwm?

The term grwm is used in the context of social media videos on multiple platforms. It’s commonly used as an adjective (grwm videos), a noun (I just posted a new grwm), and a hashtag (#grwm).

every morning is a grwm if you talk to yourself

— YouTube (@YouTube) May 24, 2023

i loveeee grwm’s can literally watch them all day long

— regina phalange (@alfleilaw_leila) May 20, 2023

To be honest with you, if I was running late, my first thought would never be “oh let me film a GRWM”

— &rew (@Drew_hen45) May 18, 2023

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Note

This is not meant to be a formal definition of grwm like most terms we define on Dictionary.com, but is rather an informal word summary that hopefully touches upon the key aspects of the meaning and usage of grwm that will help our users expand their word mastery.