word of mouth

American  

noun

1. informal oral communication.

   The rumor spread rapidly by word of mouth.

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Other Word Forms

• word-of-mouth adjective

Etymology

Origin of word of mouth

First recorded in 1545–55

Example Sentences

Like Sandy June’s location, Fireball news was all word of mouth, divulged with the greatest of discretion.

From Literature

That’s why it pays to identify aides through word of mouth who, even if they are not available now, might be available later.

From MarketWatch

Jennifer Hessler, a professor of cinematic arts, said streamers are focused on how “to make their stuff discoverable and win the word of mouth war.”

From Los Angeles Times

In 2018, she and her partner spent a year living in key worker accommodation - something she says isn't very accessible and is largely discovered through word of mouth.

From BBC

“What we’re seeing in theaters —the energy, the exit scores, the word of mouth — is everything we believed this film would deliver.”

From Los Angeles Times