underprice

[ uhn-der-prahys ]

verb (used with object)

, un·der·priced, un·der·pric·ing.

1. to price (goods or merchandise) lower than the standard price or fair value.
2. to undercut (a competitor) by underselling or setting prices below actual cost.

underprice

/ ˌʌndəˈpraɪs /

verb

1. tr to price (an article for sale) at too low a level or amount

Word History and Origins

Origin of underprice¹

First recorded in 1750–60; under- + price

Related Words

• underestimate
• undervalue