soft sell
a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
Origin of soft sell
1Words Nearby soft sell
Other definitions for soft-sell (2 of 2)
to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.
(of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.
Origin of soft-sell
2Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024
How to use soft sell in a sentence
In those weekly talks, his poise and, of course, sweetness are blatantly Sufi, yet there is no hint of a bohemian soft sell.
But the soft sell was too hard for him, and at times, he reverted to Hollywood Arnold.
British Dictionary definitions for soft sell
a method of selling based on indirect suggestion or inducement: Compare hard sell
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Other Idioms and Phrases with soft sell
see hard sell, def. 1.
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
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