rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

This most recent incident is a rare occurrence for robotaxi companies in China after the widespread rollout of such vehicles in major cities across the country.

From The Wall Street Journal

The botched rollout drew criticism, including from prominent blogger John Gruber, who said Apple “squandered” its credibility by advertising features it couldn’t properly deliver.

From MarketWatch

The company has said it has dozens of commercial agreements but only began offering select enterprise customers a preview last fall with a wider rollout targeted for this year.

From MarketWatch

The deployment of the upgraded, surface-to-ship Type 12 system kicks off a series of rollouts over the next few years, including long-range firepower from aircraft and ships.

From The Wall Street Journal

As the rollout nears completion, the government is currently holding a consultation on the future of Universal Credit, the first system-wide review since it was launched in 2013.

From BBC