retail

American  

[ree-teyl, ri-teyl] / ˈri teɪl, rɪˈteɪl /

noun

1. the sale of goods to ultimate consumers, usually in small quantities (wholesale ).

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adjective

1. pertaining to, connected with, or engaged in sale at retail.

   the retail price.

adverb

1. in a retail quantity or at a retail price.

verb (used with object)

1. to sell at retail; sell directly to the consumer.

2. to relate or repeat in detail to others.

   to retail scandal.

verb (used without object)

1. to be sold at retail.

   It retails at 50 cents.

retail British  

/ ˈriːteɪl /

noun

1. the sale of goods individually or in small quantities to consumers Compare wholesale

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adjective

1. of, relating to, or engaged in such selling

   retail prices

adverb

1. in small amounts or at a retail price

verb

1. to sell or be sold in small quantities to consumers

2. (tr) to relate (gossip, scandal, etc) in detail, esp persistently

retail Cultural  

1. A term describing businesses that sell goods directly to individuals. (Compare wholesale.)

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Usage

What does retail mean? Retail is the sale of goods to the person who will actually use the goods. It is often used to describe the consumer goods industry, as in Jade worked in retail over the summer break to earn money for school. Retail is also used to describe something related to sales at retail, as in While the wholesale price is low, the retail price is much higher because the store’s rent is also very high. To retail is to sell directly to the consumer or to be sold at retail. Example: The retail store down the road has a sale on all sorts of good stuff today.

Other Word Forms

• nonretail adjective
• nonretailer noun
• retailer noun

Etymology

Origin of retail

First recorded in 1375–1425; (for the noun) late Middle English, from Anglo-French: “a cut,” derivative of retailler “to cut,” from re- re- + tailler “to cut” ( tail ² ); (for the verb) Middle English retailen, from Old French retailler

Explanation

If you buy a pair of jeans at your neighborhood Chique Boutique, you’re buying retail, but if you go to China and buy a boatload of jeans directly from the manufacturer, you’re buying wholesale, which is the opposite of retail. If you make your living growing flowers, you may have a retail shop where you sell to people buying flowers for themselves, and you may also have a wholesale business, where you sell flowers to florists and supermarkets who sell your flowers to their customers. As you have probably figured out, the retail shops — the florists and supermarkets — add their own markup to the wholesale price you charge them, so they can make a profit, too.

Example Sentences

The retail firm said the cuts formed part of a restructuring move, which included a plan to step up its use of AI.

From BBC • Apr. 14, 2026

SpaceX has a similar effect on the average retail investor, she noted.

From MarketWatch • Apr. 14, 2026

Car buying is another traditional business that Amazon, whose recent expansions include healthcare, groceries and big-box retail, has the potential to disrupt.

From The Wall Street Journal • Apr. 13, 2026

Since his return, OpenAI has expanded its presence in healthcare, retail, defense and other industries.

From Los Angeles Times • Apr. 13, 2026

No one is singular, and the possessive that goes with it should be singular, too: No one in her right mind pays retail.

From "Woe Is I" by Patricia T. O'Conner

Related Words

• peddle