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Synonyms

réclame

American  
[rey-klahm] / reɪˈklɑm /

noun

  1. publicity; self-advertisement; notoriety.

  2. hunger for publicity; talent for getting attention.


réclame British  
/ reklam /

noun

  1. public acclaim or attention; publicity

  2. the capacity for attracting publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of réclame

1865–70; < French, derivative of réclamer; see reclaim

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He is only a past master of réclame, of the art of advertising.

From Ivory Apes and Peacocks by Huneker, James

On literary réclame, he says much that is true—if not the whole truth, in the apophthegm for instance, 'You have to become famous before you can secure the attention which would give fame.'

From The House of Cobwebs and Other Stories by Gissing, George

Instead of terrorizing the Parisians the Zeppelin raids have merely roused a vivid sense of sportsmanship and curiosity among them—at first they had a real réclame!

From The World Decision by Herrick, Robert

Its run for something like that money, in small educational manuals, has been in its way a triumph of pedagogic réclame.

From On the Art of Writing Lectures delivered in the University of Cambridge 1913-1914 by Quiller-Couch, Arthur Thomas, Sir

And his friends were not powerful enough to make up for his lack of réclame.

From One Woman's Life by Herrick, Robert