promo

[ proh-moh ]

noun

, plural pro·mos.

1. promotion ( def 5 ).

adjective

1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

, pro·moed, pro·mo·ing.

1. to promote ( def 5 ).

promo

/ ˈprəʊməʊ /

noun

1. 1. something that is used to promote a product,
   2. ( as modifier )

      a promo video

Word History and Origins

Origin of promo¹

1960–65; by shortening; -o

Word History and Origins

Origin of promo¹

C20: shortened from promotion

Example Sentences

At a Las Vegas rally in late August, the group appeared with Trump on-stage while Happy Dad promo girls handed out hard seltzers to the crowd outside; a month later in the same city, Forgeard endorsed Trump to a stadium crowd, then did some fan-service about taxes on Zyn, the preferred nicotine source of the American right’s angry young flat-brims.

From Salon

"I thought I could get a bit of fame and promo for my music and the industry is so hard to break into, you really have to get yourself out there."

From BBC

There were a few minor bright spots, including a “Good Will Hunting” parody and a promo for a “Sex Rock” CD, plus a few we’ll talk about below, but the rest were forgettable, unfunny or both.

From Los Angeles Times

And that’s the kind of promo we can really get behind.

From Los Angeles Times

Although this navy blue leather zip-up pouch isn’t technically merch, the quote printed on the lower-right corner in eye-catching pink conceptually qualifies it as an unbashed promo for the city of Los Angeles.

From Los Angeles Times

Related Words

• attention
• clout
• commercial
• distribution
• fame
• hoopla
• hype
• noise
• notoriety
• propaganda