price point

noun

1. the price for which something is sold on the retail market, especially in relation to a range of competitive prices:

   We can't go below the $100 price point for this printer.

Example Sentences

They decided to create a collection of brightly coloured, distinctive make-up brushes at a lower price point, made from synthetic fibres.

From BBC

Instead, by first meddling with, then directing its delivery, at a price point she imposed out of thin air to replace the one chosen after months of deliberations, she has made congestion pricing her own.

From Slate

“I like having a price point that is somewhat attainable for most people,” she said.

From Los Angeles Times

But Basic Economy is still often a higher price point than Spirit’s base fare, even with a few add-ons.

From Slate

Although there were other plant-based fast-casual competitors, he said Hart House had a lower price point for high-quality food.

From Los Angeles Times