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Showing results for positioning. Search instead for pre-positioning.
Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Nevertheless, I personally don’t think you can short stocks right now until bonds re-break, or chase back into positioning zooms to ‘extreme greedy/ FOMO’ behavior first,” said the strategist.

From MarketWatch • Apr. 16, 2026

In his words: "They showed us a whole encyclopedia of movement and positioning in football."

From BBC • Apr. 15, 2026

While a request for several studies following approval of the drug is notable, “we do not expect these studies to have any meaningful impact on the competitive positioning of Lilly’s asset,” Seigerman added.

From Barron's • Apr. 15, 2026

Givaudan’s underlying positioning and structural prospects are strong and consistent, he says.

From The Wall Street Journal • Apr. 14, 2026

Although Kappe had made himself valuable to the German High Command by positioning himself as an expert on America, Dasch believed that Kappe's knowledge was limited in scope to the German American conflict.

From Nazi Saboteurs by Samantha Seiple

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.