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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Rather than competing directly with the developers of large language models, Adobe is positioning itself as the essential governance and intelligence layer above them, Murphy said.

From Barron's • Apr. 22, 2026

Now, as American security guarantees look less certain and Europe races to rearm, Berlin is positioning itself to become the backbone of the continent’s defense industry.

From The Wall Street Journal • Apr. 20, 2026

“So, yeah, I think we’ve done a great job. Will’s done a great job back there calling it. The defense has been really good. The analytics people, with the positioning of everybody, really good.”

From Los Angeles Times • Apr. 20, 2026

Football reorganised around possession, positioning and numerical superiority with the ball as the centre of everything.

From BBC • Apr. 17, 2026

Ernie was holding the stick up like a sword, positioning himself in front of Genie.

From "As Brave As You" by Jason Reynolds

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.