plain-wrap

[ pleyn-rap ]

adjective

1. packaged in a plain wrapper, especially one displaying no brand name; no-frills:

   the growing popularity of plain-wrap products.

Example Sentences

Hannigan says there’s a “love affair” between her family and the books about a girl who doesn’t believe in plain-wrap anything, especially words.

From Washington Times

Beneath the plain-wrap surface of this drama about a grandmother and grandson sharing a few weeks of casual cohabitation lies a quiet meditation on mortality.

From New York Times