personalization

[ pur-suh-nl-ahy-zey-shuhn ]

noun

1. the act or process of marking with one’s initials, name, or monogram:

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual:

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics:

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences:

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

Word History and Origins

Origin of personalization¹

personaliz(e) ( def ) + -ation ( def )

Example Sentences

Lasting, another app, offers personalized counseling for married couples.

From Ozy

In fact, Instapage reported that personalized email marketing generates a median ROI of 122 percent.

From Search Engine Watch

Thompson said Bluestem had been successful with personalizing their homepage based on a shopper’s previous behaviors, so they’re shown products they’ve demonstrated their interest in.

From Search Engine Land

It’s useful for anyone on your list—plus it’s available in a fun range of six colors, so you can personalize to their taste.

From Outside Online

YouTube Music is taking another cue from Spotify with today’s launch of a set of personalized playlists that are essentially YouTube Music’s own take on Spotify’s “Daily Mixes.”

From TechCrunch

Though the designers have markedly different aesthetics, both articulate how intrinsic personalization is to the process.

From The Daily Beast

According to Schober, this personalization process began way back in 1985 with the terminology itself.

From The Daily Beast

As AOL evolved, this ethos of personalization began to permeate the entire user experience.

From The Daily Beast

The doctrine of the Incarnation, which underlies the whole Christian life, is really the doctrine of the personalization of love.

From Project Gutenberg

But of this conception of faith in God as the personalization of the universe we shall have more to say presently.

From Project Gutenberg

The 'All-Father' idea certainly evolves from the personalization of the sky.

From Project Gutenberg

We believe in a person and in God in so far as He is a person and a personalization of the Universe.

From Project Gutenberg