personalize

[ pur-suh-nl-ahyz ]

verb (used with object)

, per·son·al·ized, per·son·al·iz·ing.

1. to have marked with one's initials, name, or monogram:

   to personalize stationery.

2. to make personal, as by applying a general statement to oneself.
3. to ascribe personal qualities to; personify.
4. to design or tailor to meet an individual's specifications, needs, or preferences:

   a personalized search engine;

   personalized learning.

personalize

/ ˈpɜːsənəˌlaɪz /

verb

1. to endow with personal or individual qualities or characteristics
2. to mark (stationery, clothing, etc) with a person's initials, name, etc
3. to take (a remark, etc) personally
4. another word for personify

Derived Forms

• ˌpersonaliˈzation, noun

Other Words From

• per·son·al·i·za·tion [pur-s, uh, -nl-ahy-, zey, -sh, uh, n], noun
• un·per·son·al·ized adjective
• un·per·son·al·iz·ing adjective

Word History and Origins

Origin of personalize¹

First recorded in 1720–30; personal + -ize

Example Sentences

Think about helping, let’s say, an AC installation supplier set up a customer management system personalized with an automation solution for qualifying leads and scheduling visits, without human intervention at every step.

From Search Engine Land

For instance, display campaigns are personalized for groups of users with distinct likes, tastes, and personalities.

From Search Engine Watch

AI may be able to personalize not only the content but efficiently deal with thousands of landing pages that need to be optimized quickly and frequently.

From Search Engine Watch

In order to personalize your ads, use the YouTube TrueView tool for short commercials, or choose programmatic advertising personalization.

From Search Engine Watch

Our goal is to support similar data-driven approaches to personalize neurological solutions in telehealth.

From Singularity Hub 

And she started to convince her to change lawyers and to personalize her guilt.

From The Daily Beast

Romney, who ignored Santorum in his speech, tried to personalize his critique of Obama.

From The Daily Beast

Just remember, people personalize your projections of dissatisfaction and, unlike you, when they go they may be gone.

From The Daily Beast

So Begala is smart to advise Democrats to “ localize and personalize.”

From The Daily Beast

He was beginning to personalize her unconsciously, beginning to think of her mentally as the Girl.

From Project Gutenberg

Related Words

• illustrate