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market segmentation

British

noun

the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU said it was looking into a case of potential market segmentation.

From The Wall Street Journal • Apr. 17, 2026

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge • Oct. 1, 2021

When the Vitamix company commissioned a consulting firm to do an online market segmentation study in 2009, it found that of 393 Vitamix owners polled, each person had recommended the Vitamix to 13.4 other people.

From Slate • Oct. 21, 2013

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023