roots

British  

/ ruːts /

adjective

1. (of popular music) going back to the origins of a style, esp in being genuine and unpretentious

   roots rock

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Roots Cultural  

1. (1976) A Pulitzer Prize –winning novel by the African-American author Alex Haley, later made into a popular television drama. It traces a black American man's heritage to Africa, where his ancestors had been captured and sold as slaves.

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Other Word Forms

• rootsy adjective

Example Sentences

Brands can succeed in AI search by “returning to the roots of who they are, what their value proposition is to their customers, how they’re telegraphing that in the market,” Warden said.

From The Wall Street Journal

The government hopes that by tackling the early roots of misogyny, it will prevent young men from becoming violent abusers.

From BBC

They, and a handful of other firms with roots in either crypto or traditional markets, are intent on emerging as the Amazon.com of consumer financial services.

From The Wall Street Journal

A group of rookie response officers in the Northern Ireland police service learn and grow as they face street crimes that, more often than not, have roots in the not-so-distant Troubles.

From Los Angeles Times

Addiction is a complex disorder with intermingled roots in genetics, biology and environmental triggers.

From Los Angeles Times