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Synonyms

showroom

American  
[shoh-room, -room] / ˈʃoʊˌrum, -ˌrʊm /

noun

  1. a room used for the display of goods or merchandise.

verb (used without object)

  1. to come into a store to view merchandise and then purchase it from a competitor, usually online, as to get a lower price or wider selection.

    For shoes, I usually showroom at a couple of stores, then buy them cheaper online.

  2. to be used as a place to view rather than buy merchandise.

    No store wants to showroom for a website.

verb (used with object)

  1. to display (merchandise) in a showroom.

  2. to enter a store and view (merchandise) before purchasing it from a competitor, usually online.

  3. to use or encourage people to use (a store) as a place to view rather than buy merchandise.

    The online retailers are showrooming us out of business.

    We’re being showroomed by consumers who browse our stores without buying.
showroom British  
/ ˈʃəʊˌruːm, -ˌrʊm /

noun

  1. a room in which goods, such as cars, are on display

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • showrooming noun

Etymology

Origin of showroom

First recorded in 1610–20; show + room

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“I source every single item,” Scott said, as he gave a tour of the elegant showroom filled with vintage furniture and modern accessories including glassware, pillows, lighting and small gifts.

From Los Angeles Times • Apr. 3, 2026

But at the moment there are uniformed officers standing by to demonstrate how the system works, which makes it feel more like a tech showroom.

From BBC • Mar. 3, 2026

In a showroom targeting the US market, images of cowboy hats, military tanks and whiskey adorned display shelves.

From Barron's • Feb. 13, 2026

It recently downsized its showroom for imported cars, while hiring more salespeople to find overseas customers for exports.

From The Wall Street Journal • Jan. 28, 2026

I was about to say No, thanks, when he put a huge paw on my shoulder and steered me deeper into the showroom.

From "The Lightning Thief" by Rick Riordan

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.