native advertising

[ ney-tiv ad-ver-tahy-zing ]

noun

1. paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format: Compare sponsored content ( def ), branded content ( def ).

   native advertising that is almost indistinguishable from the paper’s news stories.

2. this type of online advertising, or the practice of advertising in this way.

Other Words From

• na·tive ad noun

Word History and Origins

Origin of native advertising¹

First recorded in 2010–15

Example Sentences

You need editorial independence and that flows through even to the business and to the partnerships you do and brand licensing deals and native advertising and branded content.

From Digiday

Flipboard declined to name the ad networks it is working with to help fill its native advertising inventory.

From Digiday

“This could cause issues with numerous brand advertisers when it comes to doing publisher deals on this inventory,” said Dale Lovell, UK managing director and co-founder at native advertising company AdYouLike.

From Digiday

Spending on native advertising halved to $23 million at the end of March from $40 million in February, according to Mediaradar research, down 31% from 2019, as hundreds of advertisers quit the format.

From Digiday