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Synonyms

advertisement

American  
[ad-ver-tahyz-muhnt, ad-vur-tis-muhnt, -tiz-] / ˌæd vərˈtaɪz mənt, ædˈvɜr tɪs mənt, -tɪz- /

noun

  1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, or on the internet.

  2. a public notice, especially in print.

  3. the action of making generally known; a calling to the attention of the public.

    The news of this event will receive wide advertisement.


advertisement British  
/ -tɪz-, ədˈvɜːtɪsmənt /

noun

  1. Shortened forms: ad.   advert.  any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • preadvertisement noun
  • readvertisement noun
  • self-advertisement noun

Etymology

Origin of advertisement

First recorded in 1425–75; late Middle English, from Middle French avertissement; see origin at advertise, -ment

Explanation

A public notice promoting the sale of a certain item is called an advertisement. The word is often shortened to ad. They're on TV, on the radio, online, in the paper — you can't even escape advertisements at the movies. Although advertisements are usually meant to persuade, they aren't always just for selling goods. They're a great way to get the word out on just about anything. You can place an advertisement for all kinds of things: to look for your long-lost sister, to hire an employee, or to announce a local dance. Even way back in the 1600s, the British were posting advertisements for trips to a newfound place called "Virginia."

Keep Reading on Vocabulary.com

Vocabulary lists containing advertisement

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

A Welsh Labour spokesperson said they would address health inequalities through investing in active travel, making free school breakfasts and lunches healthier, and limiting the advertisement of unhealthy food and drinks.

From BBC • Apr. 18, 2026

Did they see an advertisement for it from a celebrity?

From MarketWatch • Apr. 17, 2026

The reassurance rang out across HumanX, a four-day conference drawing some 6,500 investors, entrepreneurs and tech executives, even as a blunt advertisement at the entrance set the tone: "Stop hiring humans."

From Barron's • Apr. 12, 2026

One advertisement is a video of a young woman talking to the camera in a confessional style typical of influencers.

From The Wall Street Journal • Apr. 9, 2026

Lillian refused to drive the car, declaring that she felt like a moving advertisement for a Lon Chaney movie.

From "The Great Santini" by Pat Conroy