lucrative

American  

[loo-kruh-tiv] / ˈlu krə tɪv /

adjective

1. profitable; moneymaking; remunerative.

   a lucrative business.

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lucrative British  

/ ˈluːkrətɪv /

adjective

1. producing a profit; profitable; remunerative

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Other Word Forms

• lucratively adverb
• lucrativeness noun
• nonlucrative adjective
• nonlucratively adverb
• nonlucrativeness noun
• unlucrative adjective

Etymology

Origin of lucrative

First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; lucre ) + -īvus -ive

Example Sentences

Some individual investors are increasingly turning to prediction markets, noting that they offer a fairer playing field and more lucrative opportunities than traditional stock trading.

From The Wall Street Journal

Hut 8 is one of several companies to have shifted their focus from Bitcoin mining to the more lucrative, but also more resource-intensive, deployment of AI data centers.

From Barron's

Stern was lured to satellite radio by a lucrative payday and a lack of censorship.

From Los Angeles Times

The shift back to selling more gasoline cars could be quite lucrative for the Detroit 3.

From The Wall Street Journal

European soccer clubs have drawn interest from the financial world lately, as private-equity groups and other financial backers seek to juice lucrative media rights and player transfers.

From The Wall Street Journal

Related Words

• advantageous
• fruitful
• good
• money-making
• profitable
• worthwhile