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gimmickry

American  
[gim-ik-ree] / ˈgɪm ɪk ri /
Also gimmickery

noun

  1. the use of gimmicks.

  2. an abundance of gimmicks.

Etymology

Origin of gimmickry

First recorded in 1950–55; gimmick + -ry

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.