gimmickry

[ gim-ik-ree ]

noun

1. the use of gimmicks.
2. an abundance of gimmicks.

Word History and Origins

Origin of gimmickry¹

First recorded in 1950–55; gimmick + -ry

Example Sentences

To a great degree, consumers are to blame for this gimmickry.

From The Daily Beast

It is more like an anti-gimmick, undoing the gimmickry of often clumsy stereo effects.

From The Daily Beast