geocode

[ jee-uh-kohd ]

noun

1. the characterization of a neighborhood, locality, etc., according to such demographic features as ethnic composition or the average income or educational level of its inhabitants, especially as used in marketing.

Word History and Origins

Origin of geocode¹

First recorded in 1955–60; geo(graphic) ( def ) + code

Example Sentences

New York was still hot and full of the problems I’d left there, and I spent the rest of the summer earning minimum wage by correcting the faulty geocode of Google Maps listings.

From New York Times

For example, simply right-clicking on propaganda images posted online often obtains a GPS “geocode” that reveals where the picture was taken.

From Economist

The Pew data allowed the researchers to “geocode” each survey respondent based on his or her Zip code.

From Washington Post

It's a data point of 'I'm here', and maybe a geocode, but it doesn't tell me that much about whether you liked or disliked that place.

From The Guardian

Take maps: in Hamilton County, Brooke Gajownik's crucial duty is to "geocode" all information that comes in or goes out through 911 — information that is constantly added to layers of maps on which dispatchers rely.

From Time