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echium

British  
/ ˈɛkɪəm /

noun

  1. any plant of the Eurasian and African genus Echium with bell-shaped flowers sometimes borne on single-sided spikes in a wide variety of colours; E. vulgare is viper's bugloss: family Boraginaceae

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of echium

New Latin, from Greek echion, from echis viper, from its use as an antidote to a viper bite