double down

American  

[duhb-uhl doun] / ˈdʌb əl ˈdaʊn /

verb

1. Cards. (in blackjack) to double an initial bet, on the condition that one can be dealt only one more card.

   Will you double down and beat the dealer?

2. to increase one’s efforts or hold to a position or opinion, especially when vulnerable or taking a risk.

   He has continued to defend his controversial interpretation of the document, doubling down on what he sees as the truth.

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Etymology

Origin of double down

First recorded in 1625–35, in another sense

Example Sentences

Software giant Oracle on Tuesday started laying off workers as it looks to rein in costs and double down on artificial intelligence.

From Los Angeles Times • Apr. 1, 2026

Countries may invest in local production if they have oil, gas or coal resources, or double down on renewable energy or nuclear power.

From The Wall Street Journal • Mar. 31, 2026

Social media has continued to change over the years as companies double down on short videos and AI chatbots.

From Los Angeles Times • Mar. 28, 2026

He stated they have no plan B with the emphasis over the hour they are continuing to double down on plan A as Collier-Keywood proved robust in his defence of the three-team policy.

From BBC • Feb. 26, 2026

You double down to the harbour, my lad," said the Captain to Strickland, "and sign on.

From Moon and Sixpence by Maugham, W. Somerset (William Somerset)