counterprogram

American  

[koun-ter-proh-gram, ‑gruhm] / ˈkaʊn tərˌproʊ græm, ‑grəm /

verb (used with object)

counterprogramed, counterprogrammed, counterprograming, counterprogramming

1. to schedule (a broadcast on radio or television) to compete with one on another station.

---

verb (used without object)

counterprogramed, counterprogrammed, counterprograming, counterprogramming

1. to engage in such scheduling of broadcasts.

Etymology

Origin of counterprogram

First recorded in 1960–65; counter- ( def. ) + program ( def. )

Example Sentences

For some reason, his attempt to "counterprogram" the first night of the DNC was a lackluster speech in front of a small group of people and some manufacturing equipment.

From Salon • Aug. 21, 2024

“If the show is back in town, Fox can either try to counterprogram or buy into it. Right now, what is the counterprogramming?”

From Washington Times • Apr. 12, 2023

I’m glad my daughters are into these books, though I find myself sometimes trying to counterprogram by suggesting Narnia and Harry Potter.

From New York Times • Jul. 1, 2020

In Atlanta, he’d listen to promos for his main competitor, Neal Boortz at WSB, and counterprogram his own show.

From Washington Post • Oct. 9, 2017

They counterprogram it or leaks just happen to go out in the middle of the show that's focused on Samsung and Intel and Qualcomm and all these other companies.

From The Verge • Jan. 5, 2016